The responsibility of Cognivue is to serve the customer. The responsibility of leadership is to serve their people so they may better serve their customer, who ultimately serves the patient. If leaders fail to serve their people first, company, customer and patient will suffer.

INTEGRITY & TRUST

Operate with the highest integrity.  If there is a question about whether something is right or wrong, then it’s probably wrong.  Make good choices.  We work as a team focused on growing Cognivue’s® business.  Working together requires a high level of trust by everyone.

CUSTOMER FOCUS

Without our customers, we don’t have a business.  Do not pass any customer issue/problem off blindly to someone else.  If you pick up a customer call, do not let them go until you answer their question or find someone that can answer their question.  Also get out and talk to our customers.

PEOPLE MATTER

Treat everyone with respect.  Treat people the way you want to be treated.  You learn more about people by how they treat service and support staff in and out of the office.

EXPLOSIVE GROWTH

We are working to build an explosive growth, highly profitable long term, sustainable business.  If anyone questions what their role is… it’s to support and drive explosive growth.

SPEND IT LIKE IT’S YOUR MONEY

Think about every dollar you spend and every negotiation you go into as if it’s your own money.

ACCOUNTABILITY & OWNERSHIP

We are responsible for the outcomes resulting from our choices, behaviors, and actions.  Accountability is about following through with our commitments to our customers and team.  Demonstrating ownership is being proactive, and taking initiative to fix an issue before problems arise.

FAIL FAST, LEARN FAST

We are all going to make mistakes.  We need to fail fast and learn fast.  Don’t make the same mistake twice.

COMMUNICATE

Communicate everything you possibly can to your colleagues. The more you communicate, the more they know, the more they will understand. The more they understand, the more they will care. Once they care, there is no stopping them.

LISTEN

Listen to everyone in the company. Figure out ways to make them talk. Avoid “common think” at all costs. The ones on the front line who talk to the customer are the only ones that really know what’s going on out there. You better find out what they know.

APPRECIATE

Appreciate everything your colleagues do for the business. A paycheck and stock options will buy one kind of loyalty. Everyone likes to be appreciated/recognized especially when they’ve done something they are very proud of. Appreciation is free and it’s worth a fortune.

CELEBRATE

Celebrate your successes. Find some humor in your mistakes. Don’t take yourself too seriously. Loosen up and everyone around you will loosen up. Have fun and show some enthusiasm.