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Associate Director, Channel Marketing

Cognivue Inc. is a Rochester, NY based startup aiming to change the standard of care to routine cognitive function screening, to allow for early intervention and proper management as well as eliminate uncertainty about cognitive function.

Cognivue products have multiple commercial applications within healthcare, government, employee wellness and law enforcement segments. Because of the unique technology, each of these customer segments are considered selling channels for Cognivue.

The role of the Associate Director, Channel Marketing is to lead and drive the successful introduction and customer adoption of Cognivue products in these segments. This includes all aspects of successful channel selection, prioritization, market assessment, research, segmentation, product positioning, planning and commercial adoption.  The Associate Director, Channel Marketing will report to the SVP, Marketing and Channel Development and have the following responsibilities:

  • Lead efforts to assess the various market opportunities. Engage supporting internal and external resources to help improve the organizations knowledge and opportunity assessment of the particular segment.
    • Total available market
    • Customer segments
    • SWOT analysis
    • Competitive assessment
    • Voice of customer insights (potential opportunities/barriers)
    • Economic considerations (i.e., pricing, reimbursement, workflow etc.)
  • Work with Cognivue internal and external resources to capture qualitative and quantitative insights.
  • Develop customer advisory panels as both an insight resource and go to market support strategy:
    • Product messaging
    • Value proposition development
    • Patient/user workflow solution development
    • Segment targeting strategies and tactics
    • Speaker engagement and content development resources
  • Work with the broader Marketing team to develop Go to Market plans
    • Segmentation
    • Communication plans
    • Promotions and pricing
    • Awareness and lead generation strategies
  • Work with Cognivue Marketing Manager to develop Go to Market assets
    • Market messaging and advertising assets
    • Digital strategies and execution elements
    • Sales enablement tools (presentations, training, collateral, etc.)
  • Work with the VP of Sales to optimize sales success and reach sales goals
    • Establish realistic channel specific placement goals
    • Oversee lead generation activities and funnel management progress

Candidate Requirements:

  • Bachelors Degree
  • 5+ years healthcare marketing experience
  • Business to business (Cognivue to HCP) marketing experience
  • Excellent communicator
  • Ability to contribute to content and creative development
  • Ability to lead and collaborate with teams
  • Resourceful, self-starter with high energy
  • Ability to prioritize and see things to completion

Apply Online

 

 

Clinical Account Manager,  Chicago

If you are an assertive, competitive, and “enough is never enough” medical device sales or B2B sales professional…  if you thrive in a fast paced “start-up” work environment where your job is to drive adoption of a new FDA-cleared, first of its kind device, please keep reading…

Cognivue Inc. is a Rochester, NY based startup aiming to change the standard of care to routine cognitive function screening, to allow for early intervention and proper management as well as eliminate uncertainty about cognitive function.

Our Clinical Account Managers are our first line of contact for our customers. We are seeking professionals who have experience in primary care, audiology/ENT as well as neurology and behavioral health clinics. Cognivue offers outstanding clinical support, customer service, and marketing resources at your fingertips helping assist in the sales process. Ongoing coaching and development by all levels of management is provided to ensure you have everything you need to be successful!

Responsibilities:

  • Professionally and expertly sell a new technology, and change clinicians behavior through strong value proposition messaging
  • Accelerate adoption and increase sales of the Cognivue technology to a wide customer base
  • Meet or exceed sales goals and metrics that are consistent with the position · Professionalism is required at all times, upholding Cognivue's core values, while working in an entrepreneurial and fast-paced environment

Requirements:

  • 2+ years in medical devices / life sciences / biotech industry · Experience in Audiology/ENT preferred
  • Bachelor’s degree from an accredited university or college
  • Eager to learn and execute consultative sales strategies
  • Aggressive Closer
  • Knowledge of CRM (Salesforce preferred) · Proficiency with technology is a must ·       Positive attitude!
  • Excellent verbal and written communication skills, able to develop and cultivate relationships with physicians and their staffs, through

C-suite level executives

  • Adaptable
  • Valid driver’s license & reliable transportation

Join the Cognivue Team and Enjoy:

  • Room for Professional Growth and Advancement
  • Healthcare Coverage
  • 401K
  • Bonuses! Contest Money!
  • Paid Vacation Time

Best of all: BASE PAY + UNCAPPED COMMISSIONS!

Work Visa sponsorship is not available for this position.

No agencies, please.

Apply Online

What I love about Cognivue is the amazing team of people who care about you professionally and personally. Here, you’re not just working for a great company, you’re working for a great cause too.

Melek

The innovation that Cognivue brings to the medical field is incredible and will have a lasting effect on how we handle the aging of our loved ones. I’m excited to be a part of this long-awaited revolution!

Peggy

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