Thomas O'Neill Cognivue

Thomas P. O’Neill

President & CEO

View Bio

Thomas P. O’Neill joined Cognivue® in April, 2018 as President and CEO. Mr. O’Neill has more than 25 years of experience leading commercial operations and a proven track record in growing revenue and EBITDA while driving operational excellence and improving customer satisfaction. Prior to joining Cognivue, Mr. O’Neill served as President, North American Commercial Operations for Qiagen, a global leader in molecular diagnostics and life sciences where he helped set the stage for long-term sustainable growth.

Prior to Qiagen, he served as the President for Hologic’s GYN, Surgical Solutions business, where he led the turnaround and significant top and bottom line growth for the Division. From 2013 to 2015, Mr. O’Neill was the President for North American Commercial Operations for Ortho Clinical Diagnostics, where he was responsible for $850 million in revenue and oversaw more than 600 professionals across all commercial functions. Under his leadership, Ortho Clinical exceeded all financial targets and restored growth to the North American business. From 2009 to 2013, Mr. O’Neill held positions of increasing responsibility at Bausch + Lomb Incorporated, most recently as Vice President and General Manager, North American Vision Care.

Prior to Bausch + Lomb, Mr. O’Neill held leadership positions at SynergEyes and Valeant Pharmaceuticals. From 1994 to 2005, he held sales and marketing positions within the Johnson and Johnson Family of Companies including Ortho-McNeil Pharmaceuticals, McNeil Consumer Healthcare and J&J/Merck. Mr. O’Neill received a B.S. in Business Administration and Marketing from the University of Akron.

Reina Benabou

Reina Benabou MD PhD

SVP & Chief Medical Officer

View Bio

Reina Benabou, MD, PhD joined Cognivue® in September 2018 as Senior Vice President and Chief Medical Officer. Dr. Benabou is an accomplished global clinical development and medical affairs pharmaceutical executive who is passionate about innovating in Neurosciences and creating value to make a difference in patients’ lives.

Including academic appointments at the Neurology Departments of Mount Sinai School of Medicine and Columbia University in New York, she has over 20 years of experience in clinical development and medical affairs, with a significant number of Neuroscience related peer reviewed papers published in medical journals.

Dr. Benabou started her Pharma Industry career at Schering Plough in 2003 leading several CNS projects.  Later, she joined Pfizer in 2006 and the US Lyrica team during its product launch. From then on, she was assigned various positions of increased responsibility within development and medical organizations such as Head of Medical Affairs within Emerging Markets and Head of Global Medical Product Evaluation.  During this time, she worked in close collaboration with safety & regulatory. In 2014, she joined Novartis in Basel, Switzerland as VP & World Wide Medical Head for the Neuroscience Franchise and acting Global Medical Communication and Information Head. Through these years, Dr. Benabou established herself as a strategically-minded leader.  She demonstrated her ability to guide impactful evidence generation that translated into impactful clinical benefits for patients and for all key stakeholders in the healthcare ecosystem. With that, she spearheaded development and medical affairs strategies leading to successful product approvals & launches that also optimized patient access across Neurosciences & other TAs within different geographies and business models.  Through it all, she has a track record of building and leading a variety of US and global high performing in-house & field medical teams that delivered exceptional results even in challenging situations, upholding the highest ethical & compliance standards

During her career, Dr. Benabou has been granted several awards embodying patient focus, cross-functional collaboration, high business impact and exemplary leadership.  She has a MD from Sao Paulo, Brazil; Neurology training, fellowships and a PhD in Neurological Sciences completed respectively at McGill University and University of Montreal, Canada.


Whitney Parachek

Vice President of Sales

View Bio

Whitney Parachek joined Cognivue in August 2018 as Vice President of Sales. Ms. Parachek brings more than 20 years of commercial experience leading and developing high performance teams in the healthcare and device sector.

With a commitment to long term growth, she focuses on performance through the recruitment, development and engagement of high level talent. From 1999 – 2007 Ms. Parachek worked at CYTYC Corporation in various roles of increasing responsibility. In 2008 she joined the Hologic leadership team as part of the Cytyc acquisition. In 2014 she was promoted to Vice President of Sales for the Gynecologic Surgical Division and was tasked with the responsibility of turning around a declining business. During her three year tenure as VP of Sales, she was successful leading over 250 employees to drive double digit growth in a $400M business. In 2017 Whitney was promoted to Vice President Commercial Engagement responsible for ensuring the successful execution of long term strategic plans, engagement, and alignment of business unit integration.

She is driven by her passion to improve the lives of patients through innovative technologies, superior service, and valuable business solutions. Ms. Parachek earned a B.S. in Kinesiology from the College of Charleston in Charleston, South Carolina.

Paul Estes Cognivue

Paul W. Estes

Vice President of Operations and Quality

View Bio

Beginning in 2009, Paul Estes helped conceive and develop Cognivue® technology, playing integral roles in de novo 510(k) clearance from the U.S. Food and Drug Administration and its commercialization.

Today, as Director of Operations and a member of the company’s leadership team, he collaborates on planning for technology roadmaps, new product development and expansion, business relations, sales team integration, and staffing. He also holds responsibility for intellectual property management, quality and regulatory affairs, manufacturing, software development, and customer training and support.

Paul has a B.S. degree in Education from Houghton College.

Kristin DiProsa, vice president of marketing

Kristin DiProsa

Vice President of Marketing

View Bio

Kristin is joining the Cognivue team as the Vice President of Marketing and is a member of the Executive Leadership Team.

Kristin is an experienced marketing communication executive who has vast experience with startup businesses and transforming mid-market and global companies by developing and executing highly effective marketing strategies and dynamic campaigns that generate measurable increases in market share and profitability. She is highly skilled in implementing marketing, advertising, public relations, website and social media strategies and managing the entire creative process from development to execution.

Kristin started her marketing career as a Market Research Executive at ABC TV. With a passion for design, she then oversaw the marketing and advertising strategy for a private retail company establishing solid growth over the course of five years. After that, she worked for a local advertising agency before starting her own marketing and branding agency. As the CEO & Creative Director, Kristin led this agency for the past 12 years establishing strong growth year to year and creating partnerships with over 200 fast growing local, national and international companies.

Kristin has won several awards for media writing and video production including two Telly Awards and a National Edward R. Murrow Award for Excellence.

She holds a Bachelor’s degree in Corporate Communications from Ithaca College, Park School of Communications.

Jeff Keys Cognivue Leadership

Jeff Keys

Vice President of National Accounts

View Bio

Jeff Keys joined Cognivue® in April 2018 as Vice President of National Accounts and is a member of the leadership team. With nearly 15 years in medical device executive and sales roles, he has grown revenues and built high performing teams by focusing on the customer experience.

At Cognivue, Jeff is collaborating with integrated delivery networks and hospital groups to gain market adoption for the company’s innovative system.  He is also working closely with clinical account managers on training and sales implementation to drive market penetration and growth.

Jeff previously served as area Sales Manager for Invuity, a leader in surgical photonics, and with Intuitive Surgical, where he was instrumental in growing the adoption of robotic surgery. He also held roles with Medical Action Industries, leading an eight-state sales team. Jeff holds a B.S. in Business Administration from Nazareth College.

Susan Lutz Cognivue Leadership

Susan Lutz

Vice President of Market Access

View Bio

Susan is an established professional with a proven background within the medical device market of helping companies with Market Access and Business/Product Development.  She has a proven track record of leading contracting, account management, partner alliances, and reimbursement teams to maximize product access and reimbursement.  Susan has worked at large fortune 500 companies such as Abbott and Medtronic – along with helping start-ups Therasense and Telcare become established.


Thank you Cognivue for the easiest and most credible cognitive health screener I’ve ever used.

Albert F. Turri, Au.D.


Sign-up to schedule a Cognivue demo!

Click Here